Tanishq ad Controversy Video: Once again as a section of Twitter users were extremely offended after popular jewellery brand of India, Tanishq showed a Hindu-Muslim couple in one of its ads.
The Tanishq ad simply shows a pregnant Hindu daughter-in-law in a Muslim household, as the family makes elaborate arrangements for her baby shower while incorporating Hindu rituals to make her comfortable.
Tanishq ad Controversy Video: Why #BoycottTanishq Trends on Twitter
The Tanishq ad was released under the newly launched ‘Ekatvam’ collection by Tanishq ahead of the Diwali season.
The description of the commercial reads: She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.
However, some of users were not happy with the ad and started alleging that the advertisement promotes ‘love jihad’ and was anti-Hindu in sentiment.
Soon after, calls to boycott Tanishq went viral on Twitter, making it one of the top trends with many asking for a ban on the controversial advertisement.
Watch The Tanishq Ad Controversy Video
Here is some Netizen’s reaction on Tanishq ad:
However, many users also came in support of the ad celebrating inter-caste marriage and said that the commercial is only trying to promote harmony. Many others made fun of India’s boycott culture:
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