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Tanishq ad Controversy Video: Why #BoycottTanishq Trends on Twitter After Ad Shows Hindu-Muslim Couple

Tanishq ad Controversy Video: Once again as a section of Twitter users were extremely offended after popular jewellery brand of India, Tanishq showed a Hindu-Muslim couple in one of its ads.

The Tanishq ad simply shows a pregnant Hindu daughter-in-law in a Muslim household, as the family makes elaborate arrangements for her baby shower while incorporating Hindu rituals to make her comfortable.

Tanishq ad Controversy Video: Why #BoycottTanishq Trends on Twitter

The Tanishq ad was released under the newly launched ‘Ekatvam’ collection by Tanishq ahead of the Diwali season.

The description of the commercial reads: She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.

However, some of users were not happy with the ad and started alleging that the advertisement promotes ‘love jihad’ and was anti-Hindu in sentiment.

Soon after, calls to boycott Tanishq went viral on Twitter, making it one of the top trends with many asking for a ban on the controversial advertisement.

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Watch The Tanishq Ad Controversy Video

Here is some Netizen’s reaction on Tanishq ad:

#BoycottTanishq
#BoycottTanishq
Tanishq ad Controversy Video
Tanishq ad Controversy Video

However, many users also came in support of the ad celebrating inter-caste marriage and said that the commercial is only trying to promote harmony. Many others made fun of India’s boycott culture:

What Do You think about this Tanishq ad Controversy Video? Comment Your View Below

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